privacy policy

Privacy Policy

Last updated: 06.05.25

Wilhelm Porell (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, share, and protect your data when you visit or make a purchase from https://wilhelmporell.com.

1. What Information We Collect

We collect the following personal data:

When you shop with us:

  • Name, shipping and billing address

  • Email address and phone number

  • Payment details (processed securely via third-party providers)

  • Order history

When you visit our website:

  • IP address and browser information

  • Device type and operating system

  • Usage data (e.g., time on site, pages viewed)

When you contact us:

  • Any information you choose to provide via email, contact form, or chat

2. How We Use Your Data

We use your data to:

  • Process and deliver orders

  • Communicate order status, returns, and support

  • Improve site performance and user experience

  • Comply with legal obligations

  • Send marketing communications (only with your consent)

3. Legal Basis for Processing

Under the GDPR, we process personal data on the following legal bases:

  • To fulfill a contract (e.g., process your order)

  • To comply with legal obligations (e.g., tax reporting)

  • Based on your consent (e.g., email marketing)

  • For legitimate interests (e.g., analytics, fraud prevention)

4. Sharing Your Information

We only share data when necessary and only with trusted third parties:

  • Payment processors (e.g., Stripe, PayPal)

  • Shipping partners (e.g., DHL, UPS)

  • Analytics services (e.g., Google Analytics)

  • Marketing tools (e.g., Klaviyo, Meta Ads)

All partners are required to handle your data in compliance with GDPR or equivalent protections (for international services).

5. International Data Transfers

If we transfer your data outside of the EEA (European Economic Area), we ensure it is protected by:

  • Adequacy decisions by the European Commission

  • Standard Contractual Clauses

  • Other legally approved mechanisms

6. Data Retention

We retain your personal data for:

  • As long as necessary to fulfill the purposes outlined above

  • 7 years for financial/tax-related data (legal requirement)

  • Until you withdraw consent (for marketing)

7. Your Rights (EU & UK Residents)

Under the GDPR, you have the right to:

  • Access the data we hold about you

  • Request correction or deletion

  • Object to processing or restrict usage

  • Request data portability

  • Withdraw consent at any time

To exercise any of these rights, contact us at: [your privacy email]

8. Cookies

We use cookies to:

  • Enable basic functionality (cart, checkout)

  • Understand site usage

  • Personalize your experience

You can control cookies in your browser settings. See our [Cookie Policy] for full details.

9. Children’s Privacy

We do not knowingly collect or process data from individuals under 16 years of age. If you believe your child has provided us personal data, please contact us.

10. Contact Us

If you have questions, requests, or concerns about this policy or your data:

📧 Email: privacy@wilhelmporell.com